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From the Vineyard, "What's in the Glass?"
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Overview Our short form video vignettes are a combination of an advertorial program and content marketing – a paid advertisement in the form of a news editorial segment or helpful information segment targeted to the general public not the expert. The goal of each segment is to give the viewer useful information that promotes brand awareness and product recognition which in turn leads to brand interaction and/or product purchase. Segments Each segment/vignette is hosted by a social media influencer, on-air personality or product spokesperson. They are 1:00 in length and provide useful, informative and practical information on a single subject from a variety of topics within a product brand or industry (including but not limited to; health and fitness, wine, craft beer, craft spirits, beauty, finance, cooking, green living.) Each vignette includes an animated opening, music, appropriate footage, graphics and charts, tight shots of product or brand and when appropriate a website address. |